IAFE - Advertising Opportunities
"When it comes to utilizing our marketing dollars effectively, Fairs & Expos magazine is one of the best advertising expenditures our company makes. The IAFE organization is one of the most well-run organizations that we work with, and the magazine reflects the high standards of the organization. We know our advertisements in Fairs & Expos will put us in touch with clients that are a good match for our services, and as a bonus, the staff is wonderful to work with."
Marketing & Finance Director
G.L. Berg Entertainment
From the home office in Springfield, MO, here are the top 5 reasons why you should advertise in IAFE publications.
- Establish Name Recognition – Advertising in IAFE publications puts your name in front of the membership, allowing your company to be a known in the fair industry.
- We are easy to work with – Whether you already have existing ad copy or need help, IAFE staff members are willing to make sure your ad look its best when appearing in our publications. We can assist you in generating an ad at minimal costs to you.
- Quality publications – IAFE publications are printed on high-quality enamel paper, making each printed piece pleasing to the eye and durable. Durability translates into a longer shelf life and more readership for you, the advertiser.
- Reaching the right people – IAFE publications are mailed to the membership of our association. The contact persons for each IAFE member are the key decision makers in the industry. The IAFE is continually updating our database, insuring your sales message is delivered to the right person.
- Value, Value, Value -- Quality publications, delivered to the right people, with reliable customer service, allowing you to deliver your sales message and achieve name recognition – all at a fantastic price!!!
Take a look at IAFE marketing opportunities – we have a solution to fit all your needs!
Advertise in Fairs & Expos
"We've been involved with the IAFE for over 25 years now and feel there is not a better resource to reach the people you need to find in the Fair Industry, and the folks at Fairs & Expos are great to work with."
Advertise in the leading publication for decision-makers in the fair industry.
Specials Division Engineer
W-W Livestock Systems
IAFE, 3043 E. Cairo, Springfield, MO 65802
Phone: 800.516.0313 or 417.862.5771,
The IAFE (International Association of Fairs and Expositions) has a purpose of promoting and encouraging the development and improvement of fairs and expositions. Designed to help share ideas and foster improvement, Fairs & Expos magazine is the leading source of industry information for IAFE members who are fair managers, staff and board members and allied companies. Fairs & Expos magazine is printed six times a year, with each issue being distributed to over 3,000 readers worldwide.
Advertising in Fairs & Expos is a proven way to showcase your company and to attain name recognition within our association. Our advertisers include: acts and attractions, booking and talent agencies, fair supplies, fireworks, equipment, carnivals, consultants, insurance, staging, sound & lighting, tents and tickets. Below are the rates and specifications for print advertising in Fairs & Expos.
"We have advertised in the Fairs and Expos magazine for many years and find that the IAFE magazine is the very best way to reach out to the key decision makers in the fair and exposition industry. I know some fairs send the magazine to all their staff to read."
(effective: December 14, 2014; number of ads in a 12-month period)
Principal, AIA, NCARB
|Color Ad Size (width x height)
|1/6 Page (2.25" x 5" or 5" by 2.25")
|1/3 Page (5" x 5", 2.25" x 10", or 7.5" x 3.25")
|1/2 Page (7.5" x 5" or 5" x 7.5")
|Full Page (7.5" x 10" or Bleed Size 8.75" x 11.25")
IMPORTANT: All ad sizes may be combined to earn multiple-insertion discount. No charge for bleed.
SPECIAL POSITIONS: Inside Front Cover $900 - Inside Back Cover $900 - Outside Back Cover $1000; Cover positions are run with standard four-color process.
BLACK & WHITE CHARGES: Subtract $225 from the 1x rate for B&W pricing.
DISCOUNTS: 15% discount for annual contract (six insertions in a 12-month period). 15% commission on gross billing allowed to recognized advertising agencies provided account is paid within 30 days of invoice date. Commissions will be forfeited when account goes beyond 30 days.
AD LAYOUT SERVICE: Fairs & Expos can prepare an ad from your copy, photos, and illustrated material. Minimum charge is $25.
MECHANICAL SPECIFICATIONS: The publication is printed by sheetfed, offset process. The publication trim size is 8.5 x 11. Keep all live matter in 7.5 x 10 area. Bleed size before trimming is 8.75 x 11.25.
"Fairs and festivals have been a major part of my professional activities for more than 50 years, and I would never give up our advertising schedules in 'Fairs and Expos,' the publication that reaches the buyers we need for survival in the music business!!"
Leroy Van Dyke
DIGITAL REQUIREMENTS: Acceptable documents: High resolution PDF's (fonts embedded); QuarkXpress (with fonts and images); Illustrator EPS (with fonts converted to outlines); and Photoshop tif. Fairs & Expos does not accept PC files that cannot be imported into QuarkXpress for a MacIntosh platform.
Black and white photos should be scanned grayscale at 300 dpi. Four-color images should be scanned CMYK at 300 dpi. Send files on a Zip disc or CD. Please supply a hard-copy proof. Please contact the IAFE with additional questions.
DEADLINE: Deadline is the 15th of the month preceding the issue of insertion. Fairs & Expos is published 6 times annually: January-February, March-April, May-June, July-August, September-October, November-December.
Advertise in the IAFE Directory
The IAFE Directory, printed in January of each year, serves as a resource guide to our membership all year long. The Directory lists the contact information, dates, attendance and other relevant information for each IAFE fair member. The Directory also serves its members by listing each associate member, including a 50 word description of the services they provide fairs.
The IAFE offers full page display advertising opportunities in this publication, allowing you to deliver your sales message to the membership all year long. Full page, black and white ads are only $595, while color pages are $795. A limited number of tabbed divider pages are available for $850.
Any advertiser placing a display ad in the IAFE Directory will receive an upgraded membership listing, consisting of a yellow background highlighting the listing.
Digital Requirements: All files should be prepared on a Macintosh platform. Acceptable formats include: PDF files (distilled, print optimized, with fonts embedded); QuarkXpress Version 5 or greater (with fonts and images); Illustrator Version 8 EPS (with fonts converted to outlines); Freehand EPS (with type converted to paths); or InDesign Version 2.2 or greater (with fonts converted to outlines). All color images should be converted to CMYK format at 300 dpi. Please send a laser print of the final document with your disk. Production charges may apply to all color advertisements sent on disk. Microsoft programs or word processor programs are not acceptable as final documents. Contact the IAFE with additional questions.
Ad Layout Service: Our staff can prepare an ad from your copy, photos, and illustrated material. Minimum charge is $25. There will be additional charges for scans - call for a quote. Please allow extra time for ad preparation.
Advertise on the IAFE Website
With over 20,000 visits to the IAFE web site per month, you can't go wrong with this advertising opportunity!
You can purchase a 120x120 pixel ad OR a 250x100 pixel ad (premium) which will appear on the IAFE home page AND the Find an Associate page. The ads are ALL stationary on the page and will also serve as a direct link to your company's web site.
We require gif images at 72 dpi. You may submit the digital file to us via e-mail or CD.
The 250x100 pixel ad (premium) rate is $495 per month. The rate for web site advertisers committing to three months will be $445 per month. Any advertisers making a 12-month commitment will receive a $375 per month rate.
The 120x120 pixel ad rate is $395 per month. The rate for web site advertisers committing to three months will be $355 per month. Any advertisers making a 12-month commitment will receive a $300 per month rate.
Whether you want to showcase an act/attraction or a product/service offering to fairs, the Featured Video spot provides a highly visible and interactive way to connect with IAFE members via our web site. One video spot of an IAFE member will be available each month. The Featured Video spot will be located on the IAFE homepage. This highly visible placement is just $495 per month.
Participants must upload their video to YouTube and send us a valid link to the video. The IAFE will also provide a link above the video to a URL of the participants choice so that viewers can find contact information of the company in the Featured Video (web site, Facebook page link, etc).
Please contact Steve Siever at the IAFE with any questions.
Mailing Address Labels
IAFE members can purchase a set of IAFE member fair or IAFE associate member mailing labels for $300 (approximately 1,300 fair or 1,100 associate labels).
If you don't need the entire set of fair labels, you may also purchase labels of fairs from specific states or provinces or labels of fairs from the following attendance categories:
|24,999 and under
||25,000 - 99,000
||100,000 - 199,000
|200,000 - 499,000
||500,000 - 999,999
||Over 1 million
If you don't need the entire set of associate labels, you may also purchase labels from the following specific categories: Advertising & Public Relations; Associations; Attractions; Auto Thrill Show/Motorsport Attractions; Beverages; Booking & Talent Agencies; Buildings/Arenas; Carnivals & Midway Rides; Commercial Exhibits; Concessions; Concessions-Food; Consultants; Departments of Agriculture; Equipment; Events; Fair Supplies; Fireworks; Insurance; Livestock Equipment; Parks; Publications; Ride Manufacturers/Distributors; Security; Show Productions; Special Services; Staging, Sound & Lighting; Tents; or Tickets.
If you do not purchase the entire set of labels, you will be charged 25 cents per label. There will be a $50 minimum charge for all orders, regardless of the number of labels.