As we know, the tastes of our customers are changing in new and unprecedented ways. The interest in food – where it comes from and where it is grown, what it means for our health and the health of the planet – has never been greater. But so is the share of our meals where culinary professionals are asked to make food choices for consumers. We are reaching the point where professionals drive many of the culinary choices. Today over 60¢ out of every food dollar is spent on food where a food or culinary professional has selected all the ingredients.